How ClueCheck Works

In your free consultation, we'll discuss:

• Your business goals and current challenges
• Specific areas you want to evaluate
• Your target customer profile
• Budget and timeline considerations
• Key performance indicators that matter
• Previous feedback or known pain points
• Desired outcomes and success metrics

What Happens:

Duration: 30–45 minutes
Format: Phone call, video call, or in-person (London area)

Our consultant will ask detailed questions to understand your business, share relevant case studies, and propose initial service options.

No obligation, fully confidential.

Evaluation Criteria:

Specific aspects of your business to assess (e.g., greeting protocols, product knowledge, cleanliness standards, compliance checks, upselling techniques)

Methodology Selection:

The right evaluation methods for your objectives:

• In-person visits (retail, hospitality, healthcare)
• Phone calls (call centres, support lines)
• Online interactions (e-commerce, booking, banking)
• Video recordings (comprehensive visual evidence)
• Combination approaches (multi-channel evaluation)

Shopper Profile:

Mystery shoppers selected to match your target customer demographics and visit type requirements

Reporting Format:

Custom report templates that highlight the metrics most important to you, including scoring systems, visual dashboards, and action recommendations

Multi-Stage Recruitment:

• Application review and background screening
• Reference checks and reliability assessment
• Interview and personality fit evaluation
• Suitability for specific assignment type

Comprehensive Training:

• Detailed briefing on your specific evaluation criteria
• Brand standards and service level expectations
• Assignment guidelines and evidence collection methods
• Technology and portal training
• Confidentiality and professionalism requirements

Quality Checks:

• Regular audits of submitted reports
• Feedback loop for continuous improvement
• Re-training on identified gaps

Ongoing Support:

• Clear instructions for each assignment
• 24-hour responsive support for questions
• Flexible scheduling for shopper availability
• Payment and communication channels

Visit Your Locations:

• Visit retail stores, restaurants, offices as regular customers
• Call your phone lines for authentic service evaluation
• Browse and purchase online as regular shoppers
• Experience your business exactly as your customers do

Document & Collect Evidence:

• Complete detailed notes immediately after the visit
• Photograph relevant areas (discreetly as agreed)
• Collect receipts, promotional materials, business cards
• Record video evidence (where applicable and legal)
• Note staff names, descriptions, and exact interactions

Submit Evaluations:

• Submit detailed evaluations through secure online platform
• Attach photographs, videos, receipts, and supporting evidence
• Complete within 24 hours of visit for accuracy

Ethical & Legal Compliance:

• All evaluations conducted ethically and professionally
• Full compliance with UK laws and MRS guidelines
• Respect for privacy, data protection, and surveillance laws
• Transparent about identity if questioned

Detailed Written Report:

• Overall scores against your KPIs (color-coded ratings)
• Objective observations on each evaluation criterion
• Direct quotes from staff interactions
• Strengths clearly highlighted
• Areas for improvement with actionable recommendations
• Comparison to previous visits (if applicable)

Supporting Evidence:

• Photographs of locations, products, signage
• Video or audio recordings (where applicable)
• Receipts and transaction documentation
• Staff descriptions and names
• Timestamps and location details

Actionable Recommendations:

• Specific, practical suggestions for improvement
• Priority areas to address first
• Training opportunities identified
• Best practices to replicate across locations
• ROI projections for recommended changes

Secure Access:

• All reports delivered through your password-protected client portal
• Download, share, and archive as needed
• Historical data for trend analysis
• Email notifications with report summaries
• Mobile-friendly access on all devices

Follow-Up Consultation:

• Discuss findings and implementation strategies
• Clarify recommendations and next steps
• Identify quick wins and long-term improvements
• Plan staff training and process changes

Progress Tracking:

• Measure improvements with repeat evaluations
• Compare current performance to baseline
• Identify which changes are working
• Adjust approach based on results

Programme Refinement:

• Adjust evaluation criteria as your business evolves
• Add new locations or services as needed
• Refine KPIs based on insights
• Customize reports for different departments

Trend Analysis:

• Identify patterns across multiple locations
• Spot seasonal variations or recurring issues
• Compare performance against company goals
• Benchmark against previous reporting periods