About ClueCheck | Our Story & Mission

Our Story

At ClueCheck, we specialize in delivering expert evaluations and actionable insights.

With an international network and offices in London, Lisbon, and São Paulo, our trained mystery shoppers deliver insightful reports, video feedback, and detailed analyses that empower businesses to enhance customer experience, streamline operations, and boost loyalty.

We work across multiple sectors—retail, hospitality, finance, healthcare, and more—providing tailored CX intelligence to businesses of all sizes.

🎯 Our Mission

ClueCheck's mission is to help businesses bridge the gap between what they think they deliver and what customers actually experience.

We're dedicated to providing honest, unbiased evaluations that empower you to make meaningful improvements. We believe accurate, actionable insights drive better service, improve operational efficiency, and foster sustainable growth.

Our Core Values

🎯 INTEGRITY

We conduct all evaluations with the highest ethical standards, ensuring findings are honest, unbiased, and valuable.

📊 ACCURACY

Our detailed reporting provides accurate, clear, and actionable insights that drive positive change.

⭐ EXCELLENCE

We are committed to continuously improving our services to deliver the best possible results.

🤝 PARTNERSHIP

We put your needs at the heart of everything we do, ensuring our services align with your business goals.

Why Leading UK Businesses Choose Us

What sets ClueCheck apart from other mystery shopping companies

Results Guarantee

Next evaluation is free if not satisfied

7-Day Report Turnaround

Via secure portal with scores, feedback, photos

Bespoke Programmes

Every business is unique; we customize criteria

Rigorously Trained Evaluators

Consistent, reliable, professional feedback

Local + International Expertise

UK-based with global reach

GDPR Compliant & Secure

Strict data protection and access controls

Continuous Improvement

Ongoing partnership and progress tracking

Transparent Pricing

No surprises, clear value proposition

🏆 What Sets Us Apart

Personal Service

Direct access to your dedicated account manager throughout your programme

Boutique Quality

Handpicked, thoroughly trained evaluators selected for professionalism and attention to detail

Tailored Insights

Custom reports and recommendations aligned to your specific business goals and KPIs

Responsive Support

Fast turnaround, accessible team, immediate answers to questions

Local Focus with Global Reach

UK-based operation with evaluators nationwide, international offices for global clients

🔒 Data Security & Compliance

Your data security is our top priority.

Fully GDPR-Compliant

✓ UK GDPR and Data Protection Act 2018 adherence
✓ Lawful basis established for all data processing
✓ Transparent privacy notices provided

Secure, Encrypted Platforms

✓ Zoho Recruit for secure shopper applications
✓ Password-protected client and shopper portals
✓ SSL encryption for all data in transit
✓ Regular security audits and updates

Strict Access Controls

✓ Role-based access (clients see only their data)
✓ Shopper data segregated from client data
✓ Admin tools with audit logs
✓ Two-factor authentication available

Transparent Privacy Policies

✓ Clear policies explaining data usage
✓ Your rights to access, correct, or delete data
✓ Instructions for data access requests
✓ Support for exercising GDPR rights

View Our Full Privacy Policy

👤 Meet the Founder

EDI GONZALO, MBA

Founder & Director

Edi launched his career in Brazil, gaining hands-on expertise in customer-focused roles within fast-paced service environments. This foundation built his sharp insight into client expectations and operational excellence.

Expanding his career in Portugal, he expanding his global outlook on hospitality, service quality, and client relations across diverse markets.

His move to the United Kingdom led him to join Claridge’s, one of London’s most iconic luxury hotels, where he further refined his leadership, precision, and commitment to service excellence.

Armed with a London MBA in International Business and extensive experience in quality audits and customer experience evaluation, Edi founded ClueCheck to empower companies with clear, measurable insights into customer perception, turning data into tangible improvements.

Edi's Vision:

"Every business deserves to understand exactly how its customers experience it. ClueCheck exists to deliver that insight. We're here to provide that clarity and drive real, measurable improvements."

Welcome to ClueCheck